Wayfinding: Exterior Examples San Francisco State University is an intimidating collection of anonymous buildings. It is particularly frightening at night at the beginning of a semester, when new part-time students must hunt for their class locations and try to retrace their steps to their cars while worrying whether there are bad guys in the shadows. To find out what any building is, you generally have to walk all the way around to its main entrance, where its only identifying sign is located above the door. It is routine to walk right past the building you are looking for. The administration building, though probably the single most important destination on campus for visitors and newcomers, is typical in this regard. The only building identifications are above the two main entrance doors--and you can't read even those identifications from an angle or from any distance. John Boykin, Creative Director Applegate Communications 650-802-9998; info@wayfind.com
	STATUS QUO You'd never know this was the administration building, even as you drove by looking for it. This is the view from the main thoroughfare.			OUR RECOMMENDATION The strategic placement of a simple identifier transforms the building from a puzzle into a landmark.
	STATUS QUO This is the driver's eye view of the entrance to the parking garage beneath the SFSU administration building. The only indicator of that, though, is a wall-mounted placard hidden behind the bush by the white car.
OUR RECOMMENDATION We recommended a pillar sign placed close to the street and tall enough for a large internationally recognized parking symbol (P) to be clearly seen over parked cars from the driver's eye view.
Home | Wayfinding | Courtroom Graphics | Interaction Design | Visuals | Words Applegate Communications, 650-802-9998, info@wayfind.com