Wayfinding: The Human Factors Orientation This before-and-after pair illustrates the value that a human factors orientation brings to wayfinding signage programs. By carefully factoring in shoppers' sightlines, you can use small changes to make a dramatic difference in the signs' effectiveness. It is remarkable how often perfectly good signs are obscured or completely lost behind foliage. Effective wayfinding programming anticipates foliage growth so that signs are placed where they will continue to work years later. John Boykin, Creative Director 650-802-9998; info@wayfind.com
ORIGINAL Below are the OLD walkway banners identifying shops at Carlmont Shopping Center. No matter which way you walk, type is always flush to the parking lot side. So, from shoppers' viewpoint, each banner (and ivy) block their view of the type on more distant banners.		RECOMMENDATION Below is my redesign. All I did was to shift all type to the store side of each banner to make distant banners readable from shoppers' viewpoint.
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